Shoes and Hand Bags: from Javari to Amazon Fashion
Amazon started as an online bookshop but has gained a strong reputation as general online shop. In 2009 Amazon launched Javari in France, Germany and the UK. Javari was a seperate brand and managed as a seperate shop, called after the “Yavari”, an affluent of the mighty Amazon river.
Under the Javari brand, Amazon sold shoes and handbags: more then 700 brands and 60000 models divided in categories as men shoes, children shoes, women shoes, sport shoes, walking and mountain shoes, handbags and design.
However the brand never became a big success and Amazon stopped using it as from July 1st. The sale of shoes and handbags was incorporated under the Amazon Fashion label as from that date.
Amazon now sells major brands such as: Hispanitas, Bikkemberghs, Clarks, Dockers, Esprit, Pepe Jeans, FlipFlop, Kickers, Quicksilver, Geox, Calvin Klein, Airstep, … at excellent conditions.