Amazon has become the largest global ecommerce retailer in the world. It’s stategy is focussed on a very aggressive price strategy to leverage it’s logistics with huge sales volumes.
In 2012, rumours started that Amazon was about to open a Belgian branch, Amazon BE, as it started discussions with Belgian book distributors. While Amazon offers a wide range of Belgian books through it’s shops in Germany (most Flemish books) and France, there is no store targetted specifically at BE. No Amazon BE, but the internet giant is certainly active in the Belgium market…
Too small or No need for Amazon BE?
Europe provides a good alternative for Belgians who want to buy at Amazon. Belgian customers can easily buy at Amazon.de, Amazon.fr or Amazon.co.uk.
These local branches seem almost to compete for a Belgian audience. Since 2009, Amazon Germany offers free deliveries to BE. Amazon France followed. Even more benefits for the Belgians: comparing prices between France, German and UK can uncover surprising differences. Here’s a quick way to compare Amazon prices for all items:
Note that your online orders in Germany, France and UK are protected in the same way as if you would buy online at a local Amazon BE. No additional taxes or import duties and European consumer rights apply as well: no worries for returns and garantees. Moreover, since Belgian is not a language, why bother creating a Belgian version?
So it’s rather: no need for Amazon BE.
Some interesting facts about Amazon beyond Belgium
- Amazon started in 1994 under the name “Cadabra.com”. This ackward sounding name was changed quickly in 1995 to “Amazon.com”. Reason: Yahoo was ranking websites alphabetically at that time, so an “A” would rank higher…
- Amazon has a development center in the Netherlands. The start of Amazon.nl?
- Ordering your next apple online? Amazon is selling fresh goods online in the US since 2006: Amazon Fresh.
- Amazon does not only sell books. It also publishes books through Amazon Publishing (including in Belgium and Netherlands).
Do you know any interesting facts about Amazon BE or beyond? Let us know!